What does a Lead Generation Website do?
A lead generation website is built to encourage people to make investigations or opt-in to receive more information about your products or opportunity.
When setting up a new website for the needs of lead generation, or adapting a site that does not have an opt-in box, consideration should be made when choosing an e-mail programme.
Lead Generation Website Autoresponders
There are several extremely good companies capable of handling your e-mails, most people utilize an AWeber or MailChimp and these programs are specifically built to send out prewritten emails as quickly as somebody signs up on your website and thereafter. It is standard nowadays to need a double opt-in process which helps to protect you and your prospects, and keeps you in accordance with the Can-Spam rules. Requiring prospects to approve their requests this way can sadly reduce the quantity of leads you get.
E-mails should be drafted in a way that provide fascinating and useful information and not just be a sales spiel. Consider the emails you get.
How long do you stay on a list that bombards you daily with sales messages and not too much else?
Consider also the information you ask for when you design your opt-in box.
Folks do not like giving out too much info initially, but always get the subscriber's first and last names and you can also have a box for any other info pertinent to your business. For example, you may have a drop down box that lists the products on your site and from that you can find out specifically what information your customer is looking for.
If you have 6 different products you can then build six different list in your e-mail programme and target information and other products specifically to those people.
Whenever you set up autoresponders or any kind of email campaign, it's important that your mails are checked and checked again.
Many folks are not impressed by spelling mistakes, and even more won't read an e-mail that's a mile long.
Make your mails precise and to the point, and drafted in short paragraphs, in simply digestible chunks.
It will not take long to build your list to a substantial size and then you can start sending out monthly newsletters informing your subscribers about any fresh products you have added.
Always address your subscriber by his or her first name many make the mistake of not filling in that field and consequently subscribers are addressed as "dear subscriber" which isn't extremely private - you should always compose an e-mail as if you're writing to a pal and never use direct commands like "buy this" or "you must get this".
The most useful technique to get a sale is to help someone with their Problems by giving them helpful info, and offering something free like an e-book is always welcomed.
Everything that you send to your subscriber should have value and be applicable. If suddenly your unsubscribe list goes off the charts then that's fair alert that you've done something wrong, although you will always have a specific number of unsubscribers.
So understand that your autoresponder and the emails you send out are at the heart of your lead generation website.
You wouldn't have a lead generation website without it. So spend some time modifying and refining this side of your system.
Do not simply throw out some e-mail pitches. Relate. Grow a relationship. Ask for feedback and collaboration.
Your lead generation website and will be working for you 24 / seven!
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